Happy Forced Mother’s Day
To the mother who has everything except the right to choose.
WEBSITE • SOCIAL
a leaked memo
After the leaked Supreme Court decision indicated that the Roe v Wade ruling on abortion rights might soon be overturned, a few at GSD&M got together for a creative response.
At the heart of our response is a greeting card, featuring a traditional design and very non-traditional messaging. “Happy Forced Mother’s Day,” reads the front; inside: “to the mother who has everything except the right to choose”. And on the back a powerful call to action: “This could be the reality very soon. FIGHT BACK.” Followed by contact information for elected representatives and ways to share the card on social.
The campaign gained national and local attention, and shares across social media totaling almost 60,000 impressions in just two days. Equally importantly, it gave the team an outlet for expression, with a turnaround from brief to idea to execution in a matter of days. This campaign was a winner at The Drum Awards for Agency Business 2022.
My role: UI/UX
Live site: https://forcedmothersday.com/
