art director / product designer
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Pearachute

 

Pearachute

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Drop into the best kids and baby classes in your city.

iOS App • Responsive Web • Marketing • Branding

 
 

AS SEEN ON SHARK TANK

Pearachute is a subscription plan aimed for parents who want their kids to try new activities and make meaningful memories without committing to an 8-week ballet class their toddler quickly hates. 

I designed the mobile web app from scratch and worked in an agile workflow with one developer to launch the product in a few short weeks (a very focused MLP). We worked with a small team to scope out and add product features over the course of a few months. Eventually the Founder made her way onto Shark Tank where she was offered a deal from Mark Cuban – they've grown exponentially and now are in several cities nationwide. 

 
 

The app needed a simple, friendly onboarding that's easy to understand and was also quick for us to implement. I wanted the brand to be fun and youthful but clean and organized. I evolved the style over the few months of working on the project and drove a lot of feature prioritization.